Gucci In China

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Gucci is an Italian fashion and leather goods brand. It is also the biggest-selling Italian brand with various styles and products, such as hats, shoes, handbags, backpacks, watches, belt, purses, wallets, sunglasses and jewelry, etc., for both men and women.

It was founded in Florence in 1921, and now operates directly through franchisees and upscale department stores worldwide, including China, a country that has a big appetite and ability for consuming brand name products as it emerged as an international economical superpower.

The year it opened in China was 1997 with store locations in Beijing and Shanghai. Though a big event for the company, it was buried by another event that was hugely important: Hong Kong was returned back to China by the United Kingdom in that year.

Once got its footing in Mainland China, the fastest growing country in the Asia-Pacific region, it continued to expand in China. As of the end of March 2010, it has directly operated 41 stores and 15 franchisee stores.

Chinese luxury consumers will probably continue to be the driving force of the industry in the years to come. Due the huge market potential in China, a Chinese actor and singer Huang Xiaoming became the first Asian image featured on its advertisements.

Other brands by Gucci Group have been introduced into China one by one:

 

 

Bottega Veneta entered the Chinese market in 2007 with two directly operated stores in Shanghai and Beijing. As of the end of March 2010, it has 8 directly operated stores in Mainland China.

Yves Saint Laurent opened its 2 first franchisee stores in Shanghai and Beijing, China, in 2007. At the end of March 2010, the brand had 2 franchisees and selected wholesalers in Mainland China.

House of Balenciaga entered Mainland China by opening 2 directly operated stores in Shanghai and Hangzhou in 2009.

Alexander McQueen entered in 2004. The brand is present in Beijing through wholesale.

Sergio Rossi entered China in 2006 with 4 franchise stores in Chengdu, Guangzhou and Shenyang and Beijing. In 2007 the brand opened its first franchisee in Shanghai, followed by a second one in 2008. As of March 2010 the brand has 10 franchisees in Mainland China.

Stella McCartney entered in Mainland China in 2007. As of March 2010, the brand counts one franchisee in Beijing.

 

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